Omega Rebrand: Light Up and Grow!
Omega Rebrand #Light Up & Grow
The Omega rebrand is complete and they have officially launched the new packaging for the 600W Digi Pro and 600W Black light kits. With a seamless and consistent design running throughout the Omega range, your customers will not be disappointed! The Omega range is the choice for professionals looking for maximum crop growth. The re-design reflects this.
So what’s new?
It’s more than just putting the Omega logo on a new package. The Omega rebrand draws attention, sends a message and makes consumers feel a certain way. Omega’s new kit design is sleek and stylish. As a result, it has a clean design and a clear message: Light Up and Grow. A carefully selected colour palette translates effectively and consistently across all the Omega range from ballast, to bulb to reflector.
Omega’s rebrand has been designed with the end user in mind. It comes with more product information than before. It tells your customers everything they need to know about these premium products.
When creating the packaging for the Omega 600W Digi-Pro Ballast, Omega utilises every inch of space. Instead of leaving the inside of the box untouched, Omega has provided the user with important technical specification inside the lid.
Contained inside each box, throughout Omega’s complete range of ballasts, bulbs and reflectors, there is a detailed manual. It informs the user about all product specifications, useful tips and practical advice.
Omega’s 600W Digi-Pro is a fully dimmable digital ballast and is ideal for powering HID lamps. This premium product comes with a 5 year guarantee. The steps to redesign the packaging reflects this quality ballast. Omega has considered the actions a customer will go through while interacting with the packaging. The ballast is encased in an open top box, and then put inside an outer sleeve. As a result, the simple act of layering the packaging adds to this premium product.
In the competitive world of retail, products needs to stand out on the shelf and draw customers in. Above all, we believe the new Omega packaging does just this.
Omega is a rapidly growing manufacturer in the horticulture industry. They produce high quality lighting products that promote healthy plants, bigger yields and optimal growth. If you’re interested in stocking the Omega range or would like to know more, don’t hesitate to get in touch with our friendly, knowledgeable sales team 0n 01952 455725.
We have all seen those small white particles in soil mixes…..
but what are they? What do they do? Are they just for show?
Perlite are those tiny particles and they work to block the soil from becoming compacted. By doing this perlite acts as an aid to maintaining an adequate air flow (oxygenating the soil) for the produce. This in turn will improve any plant aerobic respiration. Perlite is right for your growing operation, to find out why it is best to dig (pun intended) a bit deeper into just what it is and what it does.
What is perlite?
Perlite naturally occurs as a bi-product to active volcano’s and is made from the heat hitting the sand. Because of this Perlite then forms glass and expands rapidly, the useful parts are then taken and superheated in a kiln until it expands like popcorn.
This further expansion causes it to be very lightweight and gives it an air holding capacity. These crevices also attract nutrient-rich water in the perlite particles and this capillary feature is so crucial to the plant as it will provide moisture and oxygen to your plant.
Perlite is non-fibrous, which means it safe for use. However, it can contain dust particles, so it is best to work with it moist to prevent the inhalation of these particles.
Why should I use it?
Like we said above Perlite is very helpful in improving anaerobic conditions of the soil especially on regular soil. Other soils that can benefit from perlite are peat and coco which are quite heavy and easily compactable.
If the soil is to compacted then the air pores shrink, reducing oxygen flow and water to the plant. This then causes the plant to loose vigour and produce. Another issue with compacted soil is the roots find it harder to grow and expand, decreasing the net gain of nutrients to the plant from soil and water.
So for systems that are struggling for oxygen, perlite is the best option. Its reusable, it’s in expensive and it’s pH neutral so no complicated pH solutions to balance.
When used in the proper ratio perlite will fix the issues listed above. Perlite placed on the surface of the grow media will reduce moisture from the surface and eliminate mold and moss.
LUXX LIGHTING HAS LANDED AND IS MAKING HUGE WAVES IN THE UK ALREADY!
And for good reason, with luxx lighting DE bulbs boasting a high intensity strength that beats its competition in terms of flowering/vegetation. Their premium aluminium compound allows over 90% reflective capabilities, theres a reason why the jungle boys use them exclusively.
To see the individual PPFD values click here
What is PPFD?
PPFD is photosynthetic photon flux density.
So what does that mean? Well PPFD measures the volume of PAR that actually arrives at the plant surface. As a scientist would say: “the amount of photosynthetically active photons that fall on a given surface each second”.
PPFD is a ‘spot’ measurement of a definitive space on the plant surface, and it is measured in micromoles per square meter per second (?mol/m2/s).
Want to find out the true light intensity and concentration of a lamp over a designated growing area (e.g. 4’ x 4’)? Well it is important that the average of several PPFD readings at a defined height are taken to get a true accurate reading. Therefore make sure you you take more than one.
Lighting companies that only publish the PPFD at the centre point of a coverage area grossly overestimate the true light intensity of a fixture. Because a single measurement does not tell you much, since horticulture lights are generally brightest in the centre. With light levels decreasing as measurements are taken towards the edges of the coverage area.
Because you’ve got the best product on the market, doesn’t mean it will always sell. Therefore you need a way to show that you have the hottest new lights on the market. Get in touch today and request some large marketing banners.
Don’t have space for a banner? Eden has some fresh new leaflets that will help get the message out there.
The Premium range of Vortex carbon filters differ from its competitors. It does this by using RC412, the newest, purest, most advanced virgin activated carbon pellets on the market. The pellets average half the weight of competing filters, and are more lightweight than any other comparable product. The product is therefore easier to move, secure and store.
Using premium aluminium casting means that there are no short cuts in the manufacturing process. Thus making it extremely efficient and reliable, and assuring a guaranteed extended lifespan.
Premium active carbon is filled into the filter during the manufacturing process. A shaker bed controls the process to ensure that the amount of carbon within the filter is maximised. Because of this, there is a consistent level bed of active carbon throughout the entirety of each filter.
Carbon filters are the most common and best method of controlling grow room odour. They also pose no environmental or health risk to you or your plants. However it is very important to match the air flow with the correct filter. If the airflow is too high, the filter will be unable to cope with the amount of contaminated air passing through. Therefore there will still be an “odour” after the extract air has passed through the filter.
At Eden Horticulture, we have matched the correct filters with the correct airflow fans so we can ensure that these problems are avoided.
Customers can find this product available in a range of sizes from 4” to 12.5”.
We currently have 15% off our already competitive prices. So call today to see how we can help you.
Eden is pleased to announce that two new hydroponic sales reps will be joining the Eden family. Both reps have a wealth of knowledge and experience in the hydroponics and horticultural industry, and we look forward to their specialist support.
Similarly Steven Robinson will be handling the northern regions; Such as Newcastle, Manchester, Glasgow, and surrounding areas as well as leading our activity in Liverpool. After numerous years in the industry, and after successfully running a hydroponic shop, Steven has an understanding of the hydroponic sector; with his specialized experience in growtents, he understands what shops want, and knows how to make sure everyone is satisfied.
In order to meet the increase in demand, Carl Stevens will be joining Richard Hamilton to cover the Southern and Midlands regions. This extra support will ensure that all our local shops will get to see us as frequently as possible. After running his own business, Carl has established strong connections with industry professionals. Carl will use his advanced knowledge in grow lighting and experience to strengthen the relationships between our network of shops.
Both Carl and Steven will be bringing products for you to sample and purchase. If you need to test the latest line of nutrients, or top up on your lighting kits, they’ll have you covered.
Want a visit from one our hydroponic sales team? or perhaps need a delivery in a hurry? Call us or also you can email to arrange a time that suits.
Richard Hamilton . firstname.lastname@example.org – 07528 600200
Carl Stevens . email@example.com – 07746 715093
Steven Robinson . firstname.lastname@example.org – 07746 772888
Eden Horticulture . Info@eden-horticulture.com – 01952 455725 (9am-5pm)
The main goal and objective of any business are to attract and retain customers, as well as make a profit. Customer acquisition and retention can only be accomplished through marketing.
In today’s competitive & developing hydroponics market it is impossible to have a thriving retail store without engaging in marketing. Retailers who are successful are not luckier than you, they have simply learned and applied the correct marketing techniques that work for them.
Here are a few tips on how to improve your retail sales with some simple marketing techniques.
In today’s fast-paced business world, it is impossible to not be virtual. Modern-day marketing techniques often revolve around social media efforts.
Customers will engage with you if you are active on social media. Social media marketing is a great and effective method to position yourself as the top retailer for your goods. This is achieved with consistent and constant messaging and posts on social media – and not only when sales are down.
Connect and engage with your customer
Marketing techniques have long included customer service strategies. Today, customer service excellence goes beyond just giving your customer what he or she wants.
Customers demand to be engaged and valued. Customers expect retail shopping to be an experience and not merely a monetary exchange for goods.
Marketing trends are moving to methods of engaging with customers in a meaningful way. Chatbots and artificial intelligence (AI) are leading the way in making retailers tech savvy enough to keep up the demand from customers.
Engaging with customers not only help make them feel valued but it is also a great opportunity for you to make them aware of the goods you have on offer, any specials or discounts available and any other value-added services you offer.
Do not throw out the old-school completely
As technology steadily improves your marketing efforts and customer engagement, the old school methods are still as effective as ten to twenty years ago.
Still one of the best methods of keeping in touch with your customer is to create a mailing list. People still use email as a communication tool and keeping in touch with customer constantly will build a relationship of trust.
A key element to always bear in mind with marketing is that your customer is not simply looking for a product, he or she wants an experience. There is no better method to deliver this experience than through constant and consistent communication.
Sure you can advertise more, but if you are counting every spare coin in the business, you may not always be able to afford to advertise. Modern-day marketing techniques such as social media, online presence, and AI technology will ensure you are up to date with your marketing efforts and will ensure you are reaching your customers where they are. The cost is minimal compared to the amazing results and benefits of online and innovative marketing.
Plan your store layout
Planning or restructuring your retail space and store layout can result in massive improvements in customer retention and average spends by customer. Looking at what works and what don’t and measuring performance on products should be carried out daily. Below are some helpful tips to help maximize your store layout.
Don’t place your shop counter facing the entrance! By doing so results in your customers missing out all of your product display and drives them straight to the counter. Try moving your counter so that it is the last thing they see upon exiting (supermarket) or move it to the side to encourage your customer to wander and soak up the retail space you have created.
Keep it eye level
keeping most popular items & highest margin items at eyelevel will create the highest conversion rate. Having items to high or too low is a strain and can often lead to customers missing key items or wanted sales. When your next in a supermarket look at the brands which they choose to display at eyelevel. You will find it most likely to be leading brands (Heinz, coke & Hovis) at these viewpoints.
How to up-sell?
Accessories should be displayed at all lingering points (point in which the customer stops and pauses (tills, displays, counters, entrances, exits) having dump bins & essentials near these areas can increase average user spend by 30% in some cases.
A cryptocurrency is basically a digital asset that was created to work as a medium of exchange and as a store of value. Cryptocurrencies make use of the cryptography technology to ensure that each network is secure from external attacks. They are built on the blockchain technology which in itself is a distributed ledger that stores relevant data in a secure and permanent manner. Currently, there are over 1300 cryptocurrencies in the world and this increasing development and launch of these platforms have been attributed mostly to the popularity and the return on investment they offer. Bitcoin sits as the most valued cryptocurrency based on market value and total market capitalization. This is actually because it is the first crypto platform to be developed and launched.
What Cryptocurrencies Can Be Used For
1. They can be used to buy goods;
Prior to this time, it would be extremely difficult to see merchants or businesses that accept cryptocurrencies as a form of payment for goods and services bought. With the world evolving, these cryptocurrencies right now have been accepted by over 200 offline and online merchants around the world. The Bitcoin’s BTC token can be used to pay for hotel rooms, can be used to buy flight tickets, can be used to purchase luxury homes and recently, they can even be used to acquire a college degree.
While Bitcoin’s BTC token happens to be the most adopted, top altcoins like Litecoin, Ripple and Ethereum have all seen an increase in their adoption rate over the last couple of months.
2. They can be invested;
It is believed by most people that cryptocurrencies are the hottest investments any investor can make. This is true, the price volatility feature of these digital currencies is why they are way more profitable than the regular financial investment you can make. Bitcoin which happens to be the most valuable has seen a considerable increase in its price over the years. As at December 2017, Bitcoin was valued for over $19,000. Investing in Bitcoin and cryptocurrencies in general will definitely bring greater return on investments when compared to other investment choices you can opt for.
3. They can be mined;
These are the most important people on any cryptocurrency network. These miners contribute their quota to the success of these network through their computing power that is used to solve complex mathematical problems. Solving these complex problems is important because it helps confirm transactions on the network as well as record the transaction on the blockchain technology. For verifying or confirming these transactions, these miners are rewarded with crypto tokens.
To explain better, what a miner does on the Bitcoin network (or any other crypto network) is to verify all transactions then receive rewards in form of BTC tokens. Mining could be another form of investing, the difference being that instead of buying these tokens from cryptocurrency exchanges, you will have to purchase mining hardwares in order to solve these complex problems.
4. Can be used as a payment method;
Business owners who are looking for better service and increased sales would opt to add cryptocurrencies as a payment method. The growing need for cryptocurrencies is why it is necessary that all businesses integrate them into their payment methods. Currently, there are over 1800 crypto ATM’s in over 58 countries. Businesses seeking to integrate cryptocurrencies as a payment method can accept these payments through touch screen applications, hardware terminals and wallet addresses via the QR (Quick Response) code. One hydroponic wholesale company in the UK Eden-horticulture happens to be one of the latest companies to start accepting BTC tokens as a payment method.
Benefits Of Adding Cryptocurrencies As A Payment Method
1. Lower fees;
Businesses with the credit card payment method are charged way higher. When a transaction is carried out using credit cards, the merchant or business is not the only one involved, the bank and the credit card company are also involved. Each of these involved parties charge stipulated transaction fees for their services. On an average, transaction fees for credit card payments could rise to over 5%.
Cryptocurrencies eliminate the need for middlemen, so every transaction is simply between the sender and receiver, thus ensuring lower fees. All cryptocurrency transactions are charged between 0.1% to about 1%. Adding cryptocurrencies to your payment options would definitely mean that you save loads of money and more in the long run.
2. Security and privacy;
Credit card payments and other payment options like PayPal have become dens for scammers and hackers. These people steal the information of customers and use them for several criminal activities. All cryptocurrency transactions are secured and private. Users are not required to fill in personal data, so their information is not tampered by anyone. Most individuals who seek for better privacy have opted for the privacy tokens like Monero, Dash, Verge etc.
3. Accepted globally;
Most conventional payment methods are not accepted in all parts of the world. Also, most charge double of the regular fees when you carry out transactions in certain countries. One of the main features of cryptocurrencies is that they are globally accepted, meaning that people from all over the world can buy and make payments easily with them.
Also, these cryptocurrencies are decentralized meaning that users have all the right on the network. They are not regulated by the government and they give your business an amazing international appeal. Why put your international customers through the stress of having to convert their local currencies to a foreign one before they are able to make payments? You can save them the stress by opting for cryptocurrencies as a payment method.
4. They are fast;
On an average, it would take your conventional payment method time before transactions are verified. It could even take hours or days for international transactions. Cryptocurrencies are known for their ultrafast transactions. Over 500 to 1000 transactions can be processed in a second by these crypto networks.
With these benefits mentioned, integrating cryptocurrencies as a means of payment for your business would definitely improve your business. Also, it would make things easier and faster for your local and International customers.
Eden Horticulture is the first hydroponics wholesaler who now accepts Bitcoin and other cryptocurrencies as a method of payment www.eden-horticulture.com or contacts us on 01952 455725 to find out more.
Due to a large customer demand we have expanded our same day delivery routes.
We offer next day Hydroponics UK Delivery to all hydroponic orders in the UK. For some busy stockists thats not quick enough which is why we have expanded our Same day local delivery route. This allows us to supply not only our hydroponics stockists in the Midlands, but now able to expand this service into areas where customers have not been previously able to get stock before.
We now distribute same day to the following areas (dependent on availability)
Birmingham, Cannock, Kidderminster, Ludlow, Oswestry, Telford, Shrewsbury, Walsall and Wolverhampton.
Any stockists who are interested in same day delivery and distribution from Eden horticulture should contact us on 01952 455725 and we will look to cover your area shortly.
SNOOPS PREMIUM NUTRIENTS
Let’s start off with a few misconceptions. Snoops premium nutrients is NOT just an average product which has had Snoop’s name and face slapped on it to make it sell. Snoop reached out to the world’s top hydroponic nutrient specialists and scientists and got them to formulate a premium line of nutrients to share with people around the world. Made from pharmaceutical grade liquid ingredients they are available in three different variants to suit every type of grower both big and small.
Formulated so that you achieve premium results from your run to waste system. Tailor made taking into consideration the fact that the nutrients pass through the root zone only once. When this happens the exact ratio of each element they require to deliver. When the nutrients pass through the root zone the cation NH+4 is always taken first. This results in depleted levels of NH+4 every time the feed water recirculates. Snoops circulating recipe has elevated levels of NH+4 to solve this problem. It is advised you change your tank every 2-3 days or your NH+4 levels will be too low.
Formulated so that you achieve premium results from your recirculating system. When using these circulating nutrients your water usage is significantly reduced allowing for a more eco-friendly, economical method of growing. The cation exchange sites want to get rid of as much K as they can because they prefer Ca. The recipe gives the exchange sites the opportunity to take on Ca, as the exchange sites take on Ca, the K is released to the root zone.
Snoop’s coco nutrients help you achieve premium results from your coco substrate. The recipe takes into account its tailor made elements already present in the background EC of the coco due to the buffering process that coco goes through. The most common process for buffering coco is using potassium nitrate, to correct this, potassium need to reduce and calcium need to increase in the recipe. This is because of the cation exchange capacity (CEC ). Cation exchange sites are negatively charged sites on the growing media that attract positively charged cations. Certain cations attach easier to these sites. This is where elements from nutrients exchange with elements present on coco. The Snoops range is available in both soft water and hard water variants. Want to stock Snoops? Contact us for more information, but remember we offer exclusivity areas!!
Available from Eden Horticulture
The growers guide
This month I want to showcase The Growers Guide series of books. Currently 3 strong, the next book, Passive watering systems comes out later this year. The series is a ‘back to basics’ on everything to do growing indoors. Moreover, runs from germinating seeds as well as cuttings, all the way through to harvest and storage
1.Book 1 – is on Coco Coir and soil, hand feeding, run to waste – View book
2.Book 2 – is focused of growing in Bubblers and DWC ( Deep water Culture). – View book
3.Book 3 – is all about growing in Organics. – View book
4.Book 4 – (coming soon) is a complete guide on how to grow using a passive watering system.
Each book is packed full of images, “how to’s” and easy to follow text for everybody to learn from. It’s a great read whether it’s cover to cover or as a reference guide to dip into whenever you need a little clarification on certain aspects of your grow.
The Growers Guide is devoted to what the novice grower is asking for, a concise, easy to follow guide that will get you started in the world of indoor growing. This book will show you how to grow in a 1.2 x 1.2 x 2m (4ft x 4ft x 5ft 6”) growing tent/room. The book take you right through from the earliest point of the grow process, the germinating of a seed, to the very finish which is the harvest and curing of your fruits. Whilst this may currently seem extremely daunting, I guarantee that by the time you have read the whole of this book that you will feel fully informed and be able to confidently complete an entire growing cycle.
It is the only book on the market to date that brings together all the information that you need in such a way that it leaves you fully informed and up to date on what you need and should be looking out for when you first go into a hydroponics store, as the sheer range of products can be totally overwhelming if you haven’t grown before.
Each chapter covers a different step of the growing process in full and is written in order to be concise and easy to understand. You will find each chapter packed full of colour pictures, diagrams and easy step-by-step instructions. Also, complete with a full “shopping list” of items needed for each stage of your Grow.
Chapter by chapter you will be walked through the entire process. It will tell you exactly what to look out for and when to expect it. It tells you what you need, what each item does and why it does it. You are walked through all available options, giving an experienced opinion along with the pro’s and con’s. It shows you how each element is best implemented into your working Grow environment. Especially it includes how to get the most out of it, enabling you to produce the best end result possible.
Think of The Growers Guide as a cookbook, I have taken inspiration from my many years of experience. Moreover, all the different ideas that you will find out there on the hydroponics market. Every stage of this book has been streamlined in order to produce this comprehensive guide.
With a RRP of £14.99 for each book, it provides a great, cost effective way of sharing growing technics with everyone.
Available from Eden Horticulture
MUSHROOM KIT / My C02 BAG
This month I want to share a fantastic, organic option for producing fresh c02 within your growing environment. MyCO2, sometimes typed out My CO2, is a customer activated mushroom grow kit carbon dioxide generator, meaning the CO2 doesn’t start releasing until after it is activated by an end user! Not only does MyCO2 introduce serious quantities of CO2 into your growing environment, it also grows delicious Oyster mushrooms! Especially, Which you can eat!
With a revolutionary difference: patent pending Customer Activation, MyCO2 has introduced the first product of its kind. The product comes with the live mushroom spawn separated from the sterile substrate with a reusable plastic clip. This is important because Carbon Dioxide (CO2) is a byproduct of the fungal growth cycle. The relative aggressiveness of the mushroom species used determines how quickly this process happens. The faster it happens the higher the concentration of byproducts like C02. That is why an aggressive species of Oyster Mushrooms is used for the Bloom box and a less aggressive Reishi Mushroom species in the Grow box so you can rest assured your plants are getting the C02 they need, tailored to their specific state of growth.
My CO2 Bag
For best results as a CO2 Bag / Carbon Dioxide generator use one MyCO2 per 4’x4? area or one MyCO2 per light. The more you pack in an area the more CO2 you will release. For plant safety and easy maintenance we encourage gardeners to use the box when hanging the bags above their garden, pulling the loose section of the bag out the trap door on the back of the box, suspending it above the garden with a rope ratchet connected to the box handle.
MyCO2 Bloom can be used together with MyCO2 Grow regardless of plant growth phase. After you’re done using the MyCO2 to enhance plant growth you can follow instructions on the side of the box to grow delicious oyster mushrooms or medicinal Reishi Mushrooms in the comfort of your kitchen.
MyCO2 is an award winning product line, recognised for its “Cradle to Grave” Sustainability, achieving a 1st place Green Festival San Francisco Brand Award in 2014. MyCO2 is USDA certified organic. The clip is reusable, the bag and the box are recyclable, the CO2 it makes- a plant can use it, the substrate is compostable, made from a proprietary hardwood sawdust / wood chip mix, and it grows mushrooms before composted.
> MyCO2 Bloom – up to 60 days of CO2 making about 1200 ppm
in a 4×4 area
> My CO2 Bloom = Oyster Mushrooms (Pleurotus Ostreatus)
> USDA Certified Organic, Sustainable, Recyclable, Reusable.
> Patent Pending Customer Activation = User Activated + Consistent results!
> Grows Mushrooms after used for CO2
Grab a MyCO2 from Eden Horticulture today. Especially, available in either Grow and Bloom. Moreover, your customer’s plants and the planet will thank you.
Available from Eden Horticulture